Ayub Ali
I offer a fractional SDR service to help founders quickly test, iterate, refine and then execute their outbound sales process.With experience across multiple industries and outreach strategies, I bring a flexible, hands-on approach that gets real results without the risk and the overhead of a full time hire.Whether you're validating a new market or optimising your current motion, I help you move faster and smarter.
Why you should not rush hiring a full time SDR
There are many hidden costs to hiring a full time SDR that founders often do not fully realise. Here's just some:Ramp Time: It can take months before a new hire becomes productive.Training & Oversight: On top of all the other business departments you need to run, you now also need to invest time building scripts, systems, and managing them day to day.The never ending stack of tools: CRMs, data solutions, sequencing platforms - the costs stack up quickly, especially if you do not know where to even start.Process Uncertainty: If your outbound motion isn’t already optimised, a full-time SDR may burn valuable leads before finding what works.
Why the fractional model makes sense.
I help early-stage teams build and optimise outbound sales through a structured, data-informed process -without the cost or delay of a full-time hire. My fractional model is designed for speed, learning, and results.1. Evaluate
We start by reviewing what’s worked to attract qualified leads. If you’re starting from scratch, I work with you to develop a hypothesis-driven outbound strategy based on your ideal customer profile, market, and positioning.2. Execute
I launch targeted outbound using mainly cold email and cold calling - still the most direct and effective channels. I also leverage LinkedIn, and other solutions where needed to support precision targeting and messaging at scale.3. Iterate
We treat outbound as an ongoing experiment. I track performance, analyse patterns, and adjust messaging, targeting, and tactics quickly. You get faster insights, cleaner data, and a repeatable process you can scale.
Work with me
I typically work with companies based in the EMEA region or the US.If you've been thinking about supercharging your outbound efforts but been doubting if a full time SDR is the right play - then I'd love to chat.Feel free to get in contact directly via email or my LinkedIn below!